Intro At Cloover, we're building the operating system for the energy transition: a platform that helps thousands of installation companies across Germany and Austria sell more, plan faster, and deliver better. We're profitable, growing past a $350M revenue run-rate, and just launching in the UK, France and Poland. What's missing: someone who makes that story visible every day. As Social Media Manager, you'll turn our channels into real growth levers. You'll reach installers and homeowners on LinkedIn, Instagram, Facebook, TikTok and YouTube, and make sure Cloover is known in the industry as the company people want to work with and work for. You'll be the first person at Cloover dedicated to social media. You set the standards.
Social Media Manager (On-site)
Berlin
Full-time
Permanent employee
Your role
Your mission
Own the social media strategy for LinkedIn, Instagram, TikTok and YouTube, with clear goals per channel and audience (installers, homeowners, talent) Plan, produce and publish content end-to-end: editorial calendar, copy, short-form video, reels, carousels – together with our graphic designer and Content/AI Manager Turn what happens at Cloover every day into content: partner wins, product launches like dynamic energy tariffs, team and founder stories, market entries Ghostwrite LinkedIn posts for our CEO and leadership team – in their voice, with their positions, on their rhythm Deliver creatives and copy for paid social to the Demand Gen team; they run the campaigns, you own the creative input Build community: reply to comments and messages, activate partners and employees as multipliers, and spot trends in the solar and heat pump industry early Measure what works: reach, engagement, follower growth, leads from social – with monthly reporting and clear learnings for the next quarter Use AI tools for ideation, editing and scale, and show the team what's possible Work closely with Sales, Demand Generation and People so social media contributes to pipeline, partner activation and recruiting
Your profile
We care more about how you think and what you've built than where you've been. Here's what will set you up for success in this role:
2–4 years of experience in social media management, ideally in a start-up or scale-up with both B2B and B2C audiences
A proven track record of building at least one channel – you can show which numbers you moved
You think strategically: you derive from company goals which channels, formats and messages actually move pipeline, brand and recruiting – and you say what we should drop
You've written for others before: founder, executive or personal-brand content where the person's voice comes through
You write copy that stops the scroll and spot a good video before it's finished; working knowledge of CapCut, Canva or Adobe
Data-driven: you know the platforms' analytics and act on them
High ownership: you don't need a brief for every post and bring your own ideas
Native-level German, very good English
Based in Berlin and happy to work from the office. We are deliberately office-first – decisions happen in real time, and your team sits right next to you
Nice to have (but not required)
Experience with employer branding
Knowledge of the energy, solar or heat pump market
Experience with paid social creatives and HubSpot
Don't meet every requirement? Apply anyway. We hire for potential and perspective – qualifications are a starting point, not a ceiling.
How we hire
We keep things transparent and respect your time: Intro Call (30 min) → Hiring Manager Interview (30 min) → Case Study (prepared at home, ~60 min live: a one-month content plan for one of our channels plus one post you produce yourself) → Offer & Signed Contract
Why us?
Performance pay. Strong base and a bonus tied to outcomes, recognised when it happens rather than locked behind annual cycles. AI-first & unthrottled. Unlimited enterprise-grade AI, no caps, no approval process. Every role, every team. The grunt work disappears so you can focus on what actually requires human judgement. Real ownership on a real mission. From day one you're shaping decisions that impact thousands of installers. We're not just building software. We're powering the energy transition across Europe. Grow faster than anywhere else. You'll work directly alongside the founding team and world-class investors. If you're building toward your own venture one day, there's no better room to be in. WHOOP Peak, covered. After six months with us, we cover your WHOOP Peak membership in full. The basics, done well. Prenzlauer Berg office with the latest Apple hardware. Free breakfast and dinner, stocked kitchen, regular team events, 25 days vacation, a fully covered Deutschlandticket, Urban Sports Club (M), and company discounts.
About us
At Cloover, we're building the AI operating system for the energy transition — a platform that helps thousands of installation companies across Germany and Austria sell more, plan faster, and deliver better. We've secured $1.22B in total financing — including $1.2B in committed debt financing and a $22M Series A — and are just getting started on our European expansion.
We're a high-performance team that works with purpose. We own our work fully, debate ideas hard, commit together, and execute without hesitation. Seniority doesn't win arguments here — the best idea does. Speed isn't a deadline we hit — it's how we're wired.
And we’re AI-first by default. We're not experimenting with AI — we're built on it. Tech ships faster because AI prototypes before we build. Sales closes more because outreach is personalized at scale. Finance stress-tests in real time. People & Culture builds processes in a fraction of the time. Whatever your function, AI is how we punch above our weight — and it's a skill you'll develop here faster than almost anywhere else.
We believe the energy transition belongs to everyone — and so does our team. We're international, driven, and deliberately inclusive. We hire for potential and perspective, and we welcome people of all backgrounds, identities, and experiences.
Sound like your kind of challenge? Apply below.
